Paris, London, Milan, New York: yes, we all know the world-famous headquarters of fashion, but lately a new and powerful wave is still going strong, slowly coming out of the shell, and its beating heart is in the chaotic metropolis of Seoul, South Korea.
Unlikely its extremely strict and conservative northern rival, South Korea is quickly gaining ground in the world fashion industry, setting new trends designed by local talents and having a rather unique fashion week.
What is really surprising and admirable of this event was indeed that its progressive, avant-garde stylists had the chance to express their creativity thanks to an initiative, Generation Next, who has the goal to promote the local design and culture.
So, what’s the Korean fashion really about?
We’re talking about clashing prints, urban sportswear and grunge outfits that find no equal in the world.
Let’s take as an example BESFXXK: no, it’s not a tongue twist, but rather the most influent Korean brand. Founded by Dona Kim and Jae Hyuk Lim, it’s the real bound between eastern and western fashion culture, combining the traditional British tailoring with the Asian creativity.
Their Fall/Winter prêt-à-porter collection clearly reflect this aim, and it was just incomparable.
Siding BESFXXK, there’s another brand that also embraces the true essence of the Korean style: D.GNAK.
Born in 2009, it has an eclectic, almost mystical vein, which is easy to reckon just by giving a quick glance at its last Ready to Wear look book.
All this progressive and creative spirit is not yet expressed on the catwalk only: the Korean fashion is a real turn-up for the books even when it comes to the street-style.
Indeed, the ultra-fashionable citizens of Seoul chose some casual, sporty and colorful outfits that were definitely one-of-a-kind.